Tools Campaign
The 2008 New Tools Campaign

Just like FDR used radio to reach out to and broaden his audience, the progressive movement has an array of new technologies at its disposal that is allowing it to reach emerging audiences. With the game-changing potential of Hispanics, Millennials, Influentials, and Exurbs, progressives have both an opportunity and responsibility to engage the audiences of 21st century America. To learn more, please come join us on Friday, May 9, when NDN and the New Politics Institute will conduct New Tools and New Audiences, a day-long forum with experts from many fields about how the new tools -- ranging from cell phones to buying cable advertising -- can reach these critical audiences now and how those audiences in turn, can use them to reach others.r

Our national tools campaign focuses on eight new tools that are ready for prime-time and will make a huge difference in our current political cycle. Get an overview of all eight tools, or drill down on each individual tool below.







Reports
October 29, 2007

The 2008 elections are not just about the next four years, but potentially about the next several decades, argue Rosenberg and Leyden, who urge progressives not to simply think about a 50-state strategy, but a 50-year one. The collapse of the conservatives has provided an unusual political opening, they observe, while major shifts in technology and media, demographics, and the challenges the country faces have combined to give progressives an even rarer opportunity to restructure politics for the long term.

November 13, 2007
Getting involved in politics is one of the earliest forms of “social networking.” Supporting a ...
June 20, 2007
The sleeper development that was widely overlooked in the 2006 election was the 22-percentage-point ...
January 9, 2007
The 2006 election has been dubbed by many in the media as the “YouTube election”. While amate...
September 1, 2006
The development of mobile media is not going to take place in the distant future. As this report poi...
Reports and Content on Policy

The New Politics Institute is affiliated with NDN, a progressive think tank and advocacy organization based in Washington, DC. Visit NDN, or the NDN Blog for content related to policy and other topics broader than what NPI covers. NDN houses the Hispanic Strategy Center, and initiatives on Globalization and Green Energy, among others.

Videos

To reflect on - and perhaps make sense - of the extraordinary 2008 Presidential cycle, NDN and NPI hosted an event featuring Joe Trippi, just back as chief strategist with John Edward’s Presidential campaign, Amy Walter, editor-in-chief of the Hotline, NDN President and Founder Simon Rosenberg, Andres Ramirez, Vice President of NDN's Hispanic Programs, and Peter Leyden, Director of the New Politics Institute.

Part: 1 2 3 4 5 6 7
NPI Director Peter Leyden and NPI Fellow Ruy Texeira lay out a new comprehensive report on the progressive politics of the massive young Millennial generation, followed by two panelists and wide-ranging discussion.
At this event, the New Politics Institute explores how to do politics in this new social networking environment. Social networking is one of the least mature of the new media tools transforming politics, so figuring out effective strategies is more difficult than with tools that have been around longer like blogs.
In a new kind of "video report," NPI Director Peter Leyden and PoliticsTV Executive Producer Dan Manatt give an overview of the entire political web video world. They look at a dozen categories of web video that are already impacting politics. You can watch the entire video or jump to specific categories.
The NPI interview of Founding Fellow Markos Moulitsas Zuniga (aka Kos) on the past and future of blogs.
On broadcast television, NPI Director Peter Leyden discusses the impact of new technologies on politics and how the Democrats are way ahead of Republicans in their adoption of these crucial new tools.
Recent Blog Posts
by Peter Leyden - April 28, 2008

Much has been made about the wonders of user-generated video and other content that average people just spontaneously create for a candidate or a cause. But people in organizations and campaigns mostly think of these outbursts as random and impossible...Read more

by Peter Leyden - April 22, 2008
by Simon Rosenberg - April 22, 2008
by Simon Rosenberg - April 14, 2008
Network Members
Markos Moulitsas Zúniga
Markos served in the U.S. Army and was involved in the technology community in San Francisco before founding Daily Kos on May 26, 2002 (rhymes with "prose") and becoming a... Read More
Joe Trippi
As a campaign manager, Trippi has run presidential, Senate, gubernatorial and mayoral campaigns. In 2004, he was National Campaign Manager for Howard Dean's presidential campaign, pioneering the use of online... Read More

Julie Bergman Sender has spent almost two decades of work in film, producing more than 10 films. She began her career in 1982 as a film Executive at Warner Brothers.... Read More

Tim Chambers

Tim Chambers has a 12 year track record in the entertainment and technology industries. He has recently co-founded a new company, Media 50 Group, aimed at helping political practitioners understand... Read More

Jennifer Nix
Jennifer is a former National Public Radio producer ("On the Media") and staff writer for Variety. Her writing has also appeared in New York, The New York Observer, The Nation,... Read More