The 2007 New Tools Campaign, Stage II
Last summer NPI launched a campaign to get progressives to adopt four key new tools that helped boost prospects in the 2006 campaign. Come to an event on July 27th in DC where we launch the campaign around this year’s set of four more tools and explain why they are important and how to easily get started using them. This Stage II Campaign will expand to promote “Reimagine Video,” “Go Mobile,” “Leverage Social Networks,” and “Target Your Marketing.” We also will update our previous pitches to “Buy Cable,” “Engage the Blogs,” “Speak in Spanish,” and build on our earlier use Search Ads to become the broader “Advertise Online.”
