So the results are in, and March 4th certainly proved to be a memorable night. Latinos were active in every contest, but they made a loud statement in Texas. I am listing the percent of voters that were Latino according to exit polls in each of the Democratic contests last night. (Results were not available for each of the Republican contests, and we will discuss their results later.)

Latinos were clearly the deciding factor in Clinton's victory last night in Texas. It was a competitive election, and Obama invested about double the amount that Clinton invested in paid media and specifically in Spanish language media. Despite his aggressive efforts, Obama performed worse among Latinos in Texas than he did in California, the last major state where they competed for the Latino vote, dropping from 32% to 31%. The trouble for Obama is, that this means his message is not resonating among Latino voters, and that Clinton's campaign team has implemented a far superior strategy in courting Latinos. The Clinton campaign employs Sergio Bendixen who is considered one of the best Latino strategists in the country, and has a proven track record for implementing successful campaigns in courting Latino voters. In full disclosure, Bendixen was formerly with NDN and helped NDN implement an award winning campaign targeting Latino voters in 2004. Obama's strategy among Latinos in simply not working, and his campaign needs to assess how to change their outlook. After all, they are the campaign about "Change." So enough with all this babble, let the numbers talk for themselves. I am providing you the results for Texas, and how each candidate performed in each category. You will note that Clinton loses the state of Texas without Latino voters.

As you can see, Clinton's performance among Latinos virtually eliminates Obama's advantage among African American voters. Latinos have now delivered for Clinton in several key wins that have kept her going in this campaign. From winning in Nevada on January 19th to her win in Tsunami Tuesday in California, and now Texas, Latinos are participating in record numbers and providing Clinton the support she has needed to continue. Regardless, of who the nominee will be in the General election, Latinos have spoken. They are ready to engage and they want a seat at the table. The question is will the Democratic Party take notice and say Bienvenidos?