Any one else notice the now ubiquitous Mark Udall banner ads on the big progressive blogs?  They are among the best I've seen this year.  Attractive, message-based, animated, about "joining," not about "giving."  They are setting a new standard for ads below the presidential level, and are clearly inspired by the success of Obama's deep success on the Internet. 

For more on how to best use the Internet in your advocacy work, explore the New Politics Institute site, where you can find papers on to buy ads on the Internet, how to buy search and how to optimize your site for search engines, how to engage the blogs and the role of "influentials" in all marketing.  It is a powerful package and very much worth reviewing.