Walking the walk, NDN is now up with a blog ad to promote our March 12th event, "A Moment of Transformation?" [2] (If you haven't already RSVP'd, do so here [3].)
We took the advice of Henry Copeland, who recently penned a fantastic memo [4] for our New Politics Institute [5] on advertising online, and are up on a variety of blogs. We'll be tweaking the ad in the days ahead, but for now be on the lookout for this image [6].
As I was getting the URLs for my ad roundup [8], I noticed something in Barack Obama's YouTube channel [9] that I've never seen before. I'm sure I'm really late to notice this, but I saw an option to contribute to Obama's campaign in the video's description box. You can see what it looks like in the screenshot below. (To be fair, the option wasn't in either Hillary Clinton or John McCain's videos.)
When you click on the Contribute button, you are directed to a Google checkout site (like this one [10]) similar to every other contribution page. Yet to have the option to contribute via sites like YouTube just goes to show you how campaigns are becoming more interactive.
I'll join Azi Paybarah from the New York Observer [14] in saying that this will probably incite conspiracy theories, but Mike Bloomberg is running Google ads like the one below. They link to his website [15], which looks awfully like a campaign site...
Google ads are a great way to get your information out there. Read more about online advertising in a memo on online ads [16] from our New Politics Institute [17].
This post is a follow-up to a prior post from April covering online advertisements [19] in the 2008 campaign.
To show how new technologies are playing a role in the political process, Nielsen recently analyzed [20] the web traffic of the presidential campaigns. A noteworthy part of its analysis is the McCain campaign's impressive online advertising campaign. From PC World:
While he only pulled in 58,000 unique Web visitors in August, Sen. John McCain's (R.-Ariz.) online advertising effort topped all other candidates. McCain had 4.3 million sponsored link impressions in August, followed by Rep. Dennis Kucinich (D.-Ohio) with 1.8 million sponsored links, Romney with 1.7 million and Clinton with 522,000, Nielsen/NetRatings reported.
4.3 million sponsored links?! That just goes to show the power of technology in maximizing your reach for a reasonable price. Of course, this is something [21] we at the New Politics Institute have been discussing for quite some time.
[22]Links:
[1] http://www.newpolitics.net/node/548
[2] http://www.ndnblog.org/node/2040
[3] https://services.myngp.com/ngponlineservices/Event.aspx?Y=FrZ0S4jyDpWe+JTLP99NrnAYJy54O6RBa5o0Q7HCXsGKQZ2QNtvIag==
[4] http://newpolitics.net/content_areas/new_tools_campaign/advertise_online
[5] http://www.newpolitics.net/
[6] http://images.dailykos.com/blogads3/479501992/img.jpg
[7] http://www.newpolitics.net/node/551
[8] http://www.ndnblog.org/node/2041
[9] http://www.youtube.com/user/BarackObamadotcom
[10] https://checkout.google.com/view/political/buy?o=shoppingcart&shoppingcart=335496777814484
[11] http://www.newpolitics.net/node/481
[12] http://www.newpolitics.net/taxonomy/term/21
[13] http://www.newpolitics.net/taxonomy/term/22
[14] http://www.observer.com/2008/michael-bloomberg-advertising-again-google
[15] http://www.mikebloomberg.com/
[16] http://newpolitics.net/content_areas/new_tools_campaign/advertise_online
[17] http://www.newpolitics.net/
[18] http://www.newpolitics.net/node/437
[19] http://www.ndnblog.org/?q=node/997
[20] http://www.pcworld.com/article/id,138456-c,sites/article.html
[21] http://www.newpolitics.net/content_areas/new_tools_campaign/advertise_online
[22] http://www.newpolitics.net/blog/4/feed
