The Times has another, fascinating, look at the fast growing world of non-broadcast TV, and how the use of video is being re-imagined right in front of us.  Called, Lots of Little Screens, TV is changing shape, it begins:

INEXPENSIVE broadband access has done far more for online video than enable the success of services like YouTube and iTunes. By unchaining video watchers from their TV sets, it has opened the floodgates to a generation of TV producers for whom the Internet is their native medium.

According to Move Networks, a company based in Utah that provides online video technologies, more than 100,000 new viewers jump online every 24 hours to watch its clients’ long-form or episodic video. During the first two weeks of November alone, more than twice the number of Americans were watching TV online than in the entire month of August...

Many of you may have digested the basics of what happened at the YouTube/CNN debate of the Republicans presidential candidates last night in St. Pete, Florida. If not, check out The New York Times.

But I was there and had a different lens applied to it. I was one of the few people attending from the progressive side, as a guest of Google and YouTube, and I was watching it to see how the new format worked or did not work.

The gist of what I think was reflected in a San Francisco Chronicle story that I was quoted in and that I helped the reporter with. The short answer is that I think the hybrid version of new media (user-generated video) questions selected by old media journalists (CNN) did not work as well as in the first such debate with the Democrats in the summer. It seemed like the CNN filters were heavy-handed, looking to spark fights (like with immigration) rather than reflect the range of issues of concern to Americans (and the 5000 people who submitted questions.) How could there be no interest in health care, climate change, and new energy issues?

Another striking thing was how all the video submissions, with one or two exceptions, came from Millennials, those under age 30. And almost everyone in the audience was much older. In fact, before the show began, CNN host Anderson Cooper asked for questions on the format from the audience. One young guy from the balcony asked why so few tickets had been given to young people. Cooper shot back – the Republican Party gave out the tickets, not us. It’s another sign that the Republicans are having a hard time connecting with this massive generation of young people, as well as coming to terms with the new demands of the new online media.

I was also struck by how many times Hillary Clinton came up in the debate, and yet not once did Obama’s name come up. (I think Edwards and Kucinich each came up once). It seems the Republicans are on auto-pilot in accepting the old conventional wisdom that Hillary is going to be the nominee. They have completely missed the new dynamics of a race that is far from won.

Obama is getting new boosts from all kinds of quarters, including the powerful tech community who he wowed with his recent tech and innovation proposals laid out at Google. But that is another post of another time…

For now it is worth noting that almost every Republican candidate and most in the crowd expect Hillary will be the nominee and they clearly relish the thought.

One of our recurring areas we look at here is how TV, the dominant medium of politics, is being re-invented. This year the Nielsen ratings system has implemented a new system to better track the impact of DVRs on TV viewing. The Times has a story this morning on Nielsen's progress, well worth reading in its entirety.

An excerpt:

Two weeks into the fall television season, broadcast networks are ensnared in familiar fights over ratings points and demographics. But this year, two new developments have removed much of the meaning from overnight ratings. One, the increasing use of the digital video recorder, has led to the other: ratings for commercials. DVR owners like Sara Morrison, a 26-year-old from Los Angeles, are making audience measurement harder for Nielsen Media Research, the company that calculates audiences for networks and advertisers. “I normally don’t even pay attention to the time slots shows are on,” Ms. Morrison said last week. She almost always fast-forwards through commercials, and because she can record all her favorite comedies and dramas, she hardly ever stumbles upon new shows. Ms. Morrison’s habits are not commonplace, at least not yet. Most television viewing still occurs live, even in DVR-equipped households, according to Nielsen. But the striking rise in DVR ownership — to 20 percent last month from 9 percent in September 2006 — is permanently altering the television playing field...

Might DVR ownership be at 35-40 percent by next year's election? And what does this mean for politics? Will half of all voters next year have the ability to skip through TV commercials? It sure looks like that's where we are headed...